Every time you pass out a business card, your sales are likely to increase. Since everything is now digital, most businesses do not see the point of handing out business cards. However, business cards are a marketing asset that has massive potential. Business card printing in Canada can significantly help you grow your business.
Handing out business cards helps create the right impression among potential customers and helps your brand become viral. It is a perfect direct marketing tool. However, you need to remember that business card printing in Canada requires you to know the basic elements of designing a card. So, in this post, we will dive into each of the core laments of an effective business card design.
It is the visual representation of your brand which gives your audience a symbol that they can associate with your business, thus making it easy to remember. Brand consistency allows brands to drive revenue growth by at least 33%. This helps build better relationships among brands and their current and potential clients. Therefore, you need to put the face of your brand on your business card. Most companies place their logo on the left side of the card to free up the right corner for other vital information that customers may want to know about your company.
Colour can bring an eye-catching quality to branding. It is a design element that helps grow brand recognition by 80%. Your brand colour conveys emotion and allows you to communicate more effectively with your customers. It will help if you learn the meaning behind colours to create the perfect visual impact.
Consumers tend to associate human traits with colour. You can use this to your advantage to create a more engaging business card. But make sure you choose easy-to-read colours for your business cards. It is recommended that you go for dark colors for designing the text for important information like your contact number to avoid confusion.
Get a brilliant card design that people will want to keep. Create a unique business card that isn’t commonplace. You can make it more memorable by putting a twist related to your brand. Simple tricks like adding drawings or borders to your design allow you to have an eye-catching handout without spending much time and money trying to come up with a complicated concept card.
Most business cards are rectangular in shape because this figure and measurement make them easy to keep in wallets, card organizers, and pockets. However, you can add a twist to the card shape to create a unique design that can stay on top of your recipient’s mind. For example, a gardening company can opt for a leaf shape to express its brand, while a data analyst company can use a line graph. There are endless possibilities when it comes to business card shapes.
The material you print will also play a part in your design. The right material will prevent your business card from looking cheap. You can choose between paper or plastic. Paper is a workable material that allows you to experiment with different finishes. You can have textured, glossy, matte and other types of paper. This material is also the most affordable choice.
Plastic has a sturdy nature, which makes your business cards more durable and resistant to various elements. You do not have to worry about ink bleeding when the cards are exposed to water. Though it may cost more than paper, it can help you stand out.
Typography can allow you to express yourself and show off your brand personality. Certain fonts can help your brand appear feminine, masculine and other-design-related concepts. You can choose fonts like sans serif, script and serif. Make sure that you consider the font size you will use on your business card. Your card should have easy-to-read text. Make it at least 8pt. Sans serif is best for footnotes and other small texts, while serif font helps improve readability.
Business cards do not have a standard size. But you need to be careful when deciding the size of your card. A trick that can help is to think about the country you are in and identify what size is more appropriate. In Canada, the appropriate business card size is 85 mm x 51 mm. Although there is not much difference in the variations in size, brands should be more particular and conform to their prevailing cultures.
Once you have the basics decided, you can create the perfect design you have set in mind, whether creative or standard. The design elements discussed above can be used to your brand’s advantage. Make sure you follow the best practices and take inspiration from good business card designs. Remember that your business card can help you unlock new opportunities. Hence, make sure you contact a good printing agency for your business cards that can bring your business card ideas to life.